Ashlee Wheeler serves as Chief Commercial Officer of Torrid and is responsible for merchandise planning and allocation, performance marketing & ecommerce, pricing and promotional strategy, and commercial analytics across the Company's omnichannel platform. In this role, she leads initiatives to improve demand forecasting, optimize inventory productivity, and increase customer acquisition efficiency to support profitable growth.
Ms. Wheeler joined Torrid in 2010 and has held leadership roles of increasing responsibility across merchandise planning, commercial strategy, and enterprise analytics. Most recently, she served as Chief Strategy and Planning Officer, where she oversaw company-wide planning, pricing and promotional strategy, omnichannel fulfillment alignment, and analytics capabilities.
Ms. Wheeler began her career at Lucky Brand Jeans in merchandising planning and holds a degree in Design and Product Development from the Fashion Institute of Design & Merchandising.